Meta had 3.64 billion using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) each month in the first quarter of 2022, which makes the social media giant a fantastic platform for your business to create an audience.
While creating and posting regularly to your page or profile is a good way to reach new people and your current customers, you may want to consider advertising to expand your reach and grow your online presence quicker. Today, more and more content is being generated on Meta platforms, and that means it may be harder to get your content in front of the people you care about most. To keep your audience engaged, reach new people, and share your newest products or services, you can advertise through Meta.
Ads for Beginners
There are many options to build an ad with a Meta template for beginners that will help newbies create quickly and easily:
Boosted Posts
Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Instagram or Facebook.
Page/Profile Ad
Promoting your Facebook page or Instagram profile may help you get more people to like and follow along, ultimately growing your followers and exposure.
Website Ad
Promoting your website through a Meta ad will drive more people to your website and e-store, which is not only good for your sales funnel, the traffic helps the search engine optimization (SEO) for your site as well.
Promote Call-to-Action (CTA) Button
People can interact with your Page through your page’s call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your page or profile.
Advanced Ad Solutions
For a more advanced ad that is tailored to your business and products, you can use Ads Manager to create and manage your Meta ads. With Ads Manager, you’ll unlock more types of ads and have more flexibility when it comes to the images used when you focus on an objective. These objectives include:
Lead Generation
Collect lead information from people interested in your business.
Conversions
Get people to take valuable actions on your website or app, such as adding payment info or making a purchase. If you or your team need to measure conversion, you can use the Meta Pixel or app events to track and measure.
Brand Awareness
Reach people more likely to pay attention to your ads and increase awareness for your brand.
Whether you want to learn how to create ads on your own, or would like someone else to take care of it for you, we’re here to help! Contact us today to create an ad services plan curated exclusively for the needs of your business.